Welcome to CRE Broker Playbook

CRE Broker Playbook is your go-to resource for scaling your income, optimizing your tax strategy, and freeing up time as a commercial real estate broker.

Every week, subscribers learn from Mike Salmon, Jake Crandall, and top brokers about growing a brokerage career and keeping more of what they make. Are you in?

Who This Playbook is For

Whether you’re a new broker looking for guidance, a seasoned professional optimizing your cash flow, or a high-earning CRE broker looking for better financial strategies, this playbook is built for you.

We cover business structuring, tax efficiency, income growth strategies, and time management—so you can focus on closing deals, not dealing with financial stress.

What You’ll Get

✔ Weekly insights on tax strategies, business structure, and scaling your brokerage income
✔ Expert guidance on financial planning for commission-based earners
✔ Real-world tactics to optimize expenses, plan for retirement, and take home more of what you earn
✔ Interviews and case studies from successful CRE brokers who’ve implemented these strategies

Meet Your Guides

Mike Salmon and Jake Crandall work with 150+ CRE Brokers and spend all their time focused on how they can take a high-earning career and transform it into the life they want.

We obsess over helping CRE Brokers turn their hard-earned commissions into long-term wealth and freedom—so they can stop feeling like they’re trapped in a high-paying, high-stress job and start building the life they’ve always wanted.

Come learn from Mike, Jake, and the top brokers in the industry.

Why We Started This Playbook

Most CRE brokers work hard to close deals—but too many end up paying too much in taxes, struggling with cash flow, or missing out on financial strategies that could put them ahead. CRE Broker Playbook was created to change that.

Our mission is to give brokers the tools, strategies, and systems they need to maximize income, minimize tax burdens, and create a financially secure future.

Join the Playbook

Each week, we break down complex financial strategies into simple, actionable steps. No fluff—just real, usable insights you can apply right away.

📩 Subscribe now and start making smarter financial decisions for your brokerage.