What I learned at the CREi Summit

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It’s Friday morning and I’m flying back from the 5th CREI Summit in Palm Springs where I hung out with a ton of CRE folks who use social media to grow their businesses. If you're interested in social media as a way to grow revenue, you should be there next year in Savannah, GA!

Three takeaways:

1. Your LinkedIn Following Is Worth More Than You Think

In 10 months, I've generated 3.7 million impressions on LinkedIn. I learned that's enough to get advertisers to fund the launch of a podcast.

The lesson: Stop undervaluing your audience. That following represents real business opportunity beyond just getting clients. Now what the hell am I going to talk about?

2. Content Strategy Needs Structure

Ken Ashley shared his framework: every piece of content must hit one of four quadrants for his audience of CFOs:

• Real Estate

• Leadership

• Macro Trends

• Positivity

Most of my audience finds me because of my tax/financial planning content, but this was a reminder to codify what my avatar wants to consume and make sure I’m more than just the S Corp guy!

3. Just Start That Video Series

Multiple people cornered me: "Just do it already." I'm creating a new Instagram (good luck finding it) account and posting 3 videos by Friday.

The Main Theme: Just Do It

I think Davy Crockett would say something like “Make sure you’re right - then go ahead.” That’s great advice for bigger decisions. But when it comes to experimenting on the internet? Stop overthinking. Stop waiting for perfect. No one gives a rip about you. Experiment, have fun, quit what sucks, and keep doing what works and you’ll be successful.

Whether it's that podcast, video, or blog. Go!