CRE Broker Playbook

CRE Broker Playbook

Every Saturday morning, you’ll get 1 actionable tip to grow your income, decrease taxes, and expand your time as a CRE broker and get the most out of brokerage.

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Featured Posts

Secrets to Staying Organized

Secrets to Staying Organized

Plus Mike Salmon's tips on surviving the early years of brokerage!

Jake Crandall
Mike Salmon
Jake Crandall, +1
Creating Negotiation Leverage

Creating Negotiation Leverage

Plus discover the true cost of a Range Rover!

Jake Crandall
Mike Salmon
Jake Crandall, +1
Don't be George Costanza

Don't be George Costanza

5 easy to build financial systems to keep you on the right path!

Jake Crandall
Mike Salmon
Jake Crandall, +1
Master Your Time or Waste Your Potential

Master Your Time or Waste Your Potential

Plus why brokers washout when the pipeline vanishes

Jake Crandall
Mike Salmon
Jake Crandall, +1
Why 10% of Brokers Earn 50% of the Money

Why 10% of Brokers Earn 50% of the Money

And 2 negotiation tactics that separate elite brokers from everyone else

Jake Crandall
Mike Salmon
Jake Crandall, +1
From 5 Days to 15 Seconds: How One Broker Tool is Changing Client Presentations

From 5 Days to 15 Seconds: How One Broker Tool is Changing Client Presentations

Jake Crandall
Mike Salmon
Jake Crandall, +1

Archive

Do CRE Brokers even need Life Insurance?

Do CRE Brokers even need Life Insurance?

I don't sell life insurance!!!

Jake Crandall
Jake Crandall
"I Wanted to Quit Commercial Real Estate Forever"

"I Wanted to Quit Commercial Real Estate Forever"

How Amy Calandrino turned her darkest moment into her greatest asset

Jake Crandall
Jake Crandall
How to Build a Brokerage Where Agents Only Have To Do 3 Things

How to Build a Brokerage Where Agents Only Have To Do 3 Things

Plus how Landan Dory achieved a 100% Success Rate on 1031 Exchanges

Jake Crandall
Jake Crandall
The 8-Step SEQUENCE behind 2,000+ Deals

The 8-Step SEQUENCE behind 2,000+ Deals

A 40-year veteran breaks down his systems that turn prospects into closing

Jake Crandall
Jake Crandall
A Niche Will Solve Your Growth Problems

A Niche Will Solve Your Growth Problems

a saturday morning riff

Jake Crandall
Jake Crandall
What I learned at the CREi Summit

What I learned at the CREi Summit

3 takeaways from Palm Springs

Jake Crandall
Jake Crandall
How DSTs Can Help Brokers Close More Deals

How DSTs Can Help Brokers Close More Deals

How Trevor Flor is helping brokers turn tax-hesitant sellers into closed deals

Jake Crandall
Jake Crandall
15 Months of Building a Pipeline from Scratch

15 Months of Building a Pipeline from Scratch

Starting over at age 35 to follow your calling

Jake Crandall
Jake Crandall
What 165+ CRE Brokers Taught Us About Money

What 165+ CRE Brokers Taught Us About Money

15 patterns we've observed from working with brokers across the country

Jake Crandall
Mike Salmon
Jake Crandall, +1
Why Smart Brokers are Offshoring Research and Admin to Focus on Revenue

Why Smart Brokers are Offshoring Research and Admin to Focus on Revenue

How CRE Task Wizard is Solving Brokers' Biggest Problem

Jake Crandall
Jake Crandall
The Sweet Spot in the Tax Code

The Sweet Spot in the Tax Code

Here's what most brokers know but don't prioritize

Jake Crandall
Jake Crandall
Catching the Wealth Transfer Wave with David Perlleshi

Catching the Wealth Transfer Wave with David Perlleshi

Plus the importance of niches and the power of partnership

Jake Crandall
Jake Crandall
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